Swiss Pavilion

An eye-catcher with a sea of fog.
“Reflections” is one of the most successful pavilions at Expo 2020 Dubai in the United Arab Emirates: with its mirrored facade and red carpet, the international press named it the perfect selfie spot. The shining eye-catcher on the expo grounds is one of the first interactive aspects for visitors. When they enter the pavilion itself, visitors move through three acts, each with its own immersive sensory experience. Three surprising moods, colour schemes, imageries, themes and dramaturgies captivate the public. The exhibition culminates in a spectacular Swiss natural phenomenon: a sea of fog whose refreshing dampness on the skin conjures up a mystical, fairy-tale piece of Switzerland in the desert.

Photographs: Jon Wallis, Presence Switzerland
Collaboration: OOS Architects, Lorenz Eugster Landscape architecture