Skip to main content

Bellprat Partner.

Compelling scenography for exhibitions, brands, expos, tourism and digital spaces.

Global.
Unforgettable.
Since 1981.

Current projects

Swiss Pavilion

Expo Pavilion

Expo 2025 Osaka JP, 2025

Primeo Energy Cosmos

Brand world

Münchenstein CH, 2023

A Switzerland for children. Really?

Exhibition

Bern CH, 2019

Salina Helvetica

Brand world

Pratteln CH, 2023

Swiss Pavilion

Expo Pavilion

Expo 2020 Dubai UAE, 2021

The sound of the springs

Tourist destination

Scuol CH, 2024

Polish Pavilion

Expo Pavilion

Expo 2020 Dubai UAE, 2021

Novartis SchoolHub

Digital space

Basel CH, 2023

POWER. What power does to us.

Exhibition

Pfäffikon (SZ) CH, 2023

Obersee Adventure Trail

Tourist destination

Obersee (ZH) CH, 2023

New Historical Museum of Canton Thurgau

Exhibition

Arbon CH, 2021

Lumière Céleste Sihlcity

Brand world

Zurich CH, 2023

Archive

  •

About us

What we do

We create narrative environments.

We are Bellprat Partner – an interdisciplinary Swiss team of scenography experts. Our passion is to translate messages into memorable experiences. With more than 40 years of experience, we are constantly innovating narrative communication. For clients from Muotathal to Tokyo, and everywhere in between. And to every scale – from immersive brand spaces to complex exhibitions, expos, digital spaces or tourism environments. With our proven approach, we create a bespoke concept of the highest quality for each individual project.

Sceno...what?!

A matter of definition.

Scenography has many facets. We define scenography as follows: “The translation of content into three-dimensional environments with the help of design, dramaturgy and media.” A term first coined by Aristotle, scenography has surrounded us since time immemorial – at medieval markets, in churches, at amusement parks and in the form of world expos. The discipline is as diverse as it is interdisciplinary. It is often comprised of a complex interplay of messages, architecture, material, lighting, objects, stories, media, dramaturgy and sound. We use all of these tools to orchestrate experiences that become lasting memories.

Areas of activity

Where we get creative.

We create everything from small, intimate exhibitions to turnkey World Expo pavilions. Our scope includes the following five domains:

Exhibitions

e.g. museums, science centres, interactive experiences, feasibility studies

Brand worlds

e.g. visitors’ centres, flagship stores, trade fairs, events, anniversaries

Expo Pavilions

e.g. world expos, national exhibitions, horticultural shows

Tourist destinations

e.g. master plans, destination development, themed trails, theme parks

Digital spaces

e.g. interaction design, hybrid formats, games, AR and VR applications

Wherever three-dimensional communication is required, we transform messages into a comprehensive experience for visitors – whether national or international, loud or quiet, large or small, cultural or commercial.

What we offer

Our daily business.

We meticulously plan and implement our projects from A to Z – from the initial brainstorming session to applying the finishing touches on location. As a creative partner, consultant and general contractor, we offer the following services:

Our approach

The seven-phase method.

We work participatively and iteratively, hand in hand with our clients to achieve the best possible results. During this process, we utilise a clearly defined system made up of seven project phases and proven methods that our experience has shown are the most reliable way to achieve our goals. When we start a new project, the result is always unknown. Our process, however, is tried and tested. This is how we implement not just any idea, but the idea that will make our client’s vision a reality:
  1. 1

    Basics and
    concept idea

    Definition of the task and framework conditions

    Development and sketch of the initial idea

  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7

Our DNA

What sets us apart.

Xavier Bellprat, the founder of Bellprat Partner, is an architect who has, among other things, worked as the museum director of a science centre. As a result, we developed a deep understanding of how spaces and interactive science communication work together.

We are passionate about creating sensory experiences that are powerful enough to become a lasting memory – a biographical note. Every one of our projects will be unique. The creative process is our highest priority. With our international network of specialists, we make even the boldest ideas a reality in a reliable and timely manner – and have stood for Swiss-made scenography since 1981.

Team

Many talents under one roof.

Our interdisciplinary team is comprised of experienced specialists in scenography, interior architecture/design, architecture, interaction design, curation, concept creation, dramaturgy, graphic design, marketing, communication, multimedia, film, and project and production management.

As a mix of scenography “old hands” and talented up-and-comers, our team is a well-oiled machine that always has its finger on the pulse – and is usually one step ahead. Through a combination of experience and innovation, we work to create a friendly, open atmosphere where we can realise projects that bring the infamous “wow effect” to life.

Clients

Already impressed by us.

We are proud of our longstanding relationships with clients from a wide and diverse spectrum of around 300 national and international top brands.
ABB, Adidas, Alimentarium, Alstom, Amt für Höhere Bildung Graubünden, Aprentas, Arconic, Audi, Auto-Erlebniswelt Romanshorn, Autostadt Wolfsburg, Baloise Versicherung, Ballenberg, Bank Linth, BKW, Brugg Regio, Buick, Bundesamt für Bauten, Bundesamt für Verkehr, Bundeshaus Bern, Cadillac, Campus Tourismus, Chevrolet, Christoph Merian Stiftung, Clariant, Coop, Corvette, CRH, Deutsches Museum, DEZA, Eaton, ENSI, EOS Energie Ouest Suisse, ETH Zürich, EWZ, Einsiedeln-Ybrig-Zürichsee Tourismus, Fachhochschule Zürich, Fielmann, Firmenich, Flieger Flab Museum, Flughafen Zürich, Flugplatz Dübendorf, Freitag, Geistlich, General Electric, GESDA, GM China, Globus, Gottlieb Duttweiler Institut, Hafencity Hamburg, Haval, Heidiseum, Hengshui Wetland, Holzstadt Wismar, Innishmore Ireland, Internationale Lichttage, Ittinger Museum, Jura Materials, Kanton Aargau, Kanton Thurgau, Kanton Zürich, Kantonsarchäologie Aargau, Kantonsarchäologie Thurgau, KGS, Kindercity, Kinderschutz Schweiz, Kloster Fischingen, Kunstmuseum Beinwil, Krauss-Maffei, Lamborghini, Läderach, Legionärspfad Vindonissa, Lenzerheide Tourismus, Locarno Filmfestival, MAAG, March Höfe, Mercedes, Migrationsmuseum, Migros, Mofakult, Mountain View, Museum Aargau, Museum Fribourg, Museum Thurgau, Mövenpick, NAGRA, Nationalpark Schweiz, Nestlé, New Sulzer Diesel, Nissan, Nomis Foundation, Novartis, Oerlikon, O-I, Oltremare Themenpark, On Shoes, Opel, Paul Scherrer Institut, Pilatus, Polish Investment and Trade Agency, Präsenz Schweiz, Primeo Energie, Publicis, Radio Virus, Raiffeisen Bank, Rapperswil Zürichsee Tourismus, Ringier, Riot Games, Roche, Rolex, SAAB, Salinen Schweiz, SBB, SBB Cargo, Schindler, Schloss Lenzburg, Schloss Wildenstein, Schulthess Verlag, Schweizer Landesmuseum, Schweizer Nationalpark, Schweiz Tourismus, Schwyz Tourismus, Scuol Tourismus, Science Center Wolfsburg, Shanghai GM, Siedlerpfad, Sihlcity, SIKA, Sontara, SOB, Sprüngli, Stadt Basel, Stadt Frauenfeld, Stadt Genf, Stadt Oelde, Stadt Wolfsburg, Stadt Zürich, Steiff, Stoos-Muotatal Tourismus, SRF / SRG, SR Technics, Sunflower Foundation, SWISS, Swisscom, Swiss, Swiss Re, Swiss Recycling, Swisstopo, TCS, Technorama, Thurgau Tourismus, Tschanüff, Toyota, Unique, Universität Basel, Universität Bremen, Universität Zürich, Uri Tourismus, Volkswagen, Verein Expo.02, Verkehrshaus Schweiz, Vevey Tourismus, Voestalpine Linz, Vögele Kulturzentrum, Wallis Tourismus, Weberhaus, Wirtschaftskammer Baselland, Zühlke

Awards

Award-winningly successful.

Our greatest reward is when our work makes an indelible impression on visitors. Many of our surprising ideas have already fascinated people and created lasting memories – and also impressed expert juries.
  • 2A Architecture&Art Award
  • ADAM Kreativaward für integrierte Markenerlebnisse
  • ADC Award
  • ADCE Award
  • BIE Expo Official Participant Award
  • Beijing Most Popular Auto Stand Award
  • COMM Award
  • Creativity Award Autosalon Genf
  • Exhibitor Magazine’s World Expo Award
  • EVA Event Award
  • Designpreis Deutschland
  • Design Preis Schweiz
  • German Brand Award
  • German Design Award
  • Golden Award of Montreux
  • iF Communcation Design Award
  • Milestones Tourismus Award
  • Publikumsliebling Expo 0.2
  • Reddot Design Award
  • Schweizer Tourismus Award
  • XAVER – the swiss live communication award

Milestones

Made in the 80s.

Since our founding in 1981 – the year in which Lady Diana and Prince Charles staged their wedding – we have acquired a great deal of experience. Here are some highlights from our more than 40 years in the scenography business.
1981 Xavier Bellprat, Architect ETH, founds Bellprat Associates AG in Vancouver
1986 Swiss Pavilion at the World Expo in Vancouver
1989 Xavier Bellprat becomes Museum Director of the Swiss Science Center Technorama
1991 Tech-Art: ABB's 100-year anniversary celebration
1997 Thematic master plan for Expo.02
2002 Pavilion Magie de l’énergie at the Expo.02
2006 Start of various projects for the Museum Aargau, including Schloss Lenzburg, Vindonissa Roman legionary camp, the Roman officer's canteen at Vindonissa
2007 Exhibition Small Number – Big Impact, New York
2007 Opel The Loops trade fair stand at the Geneva International Motor Show
2008 Tourist staging Rheinfall Schloss Laufen
2012 House of Switzerland at the London Olympic Games
2013 Global 150-year anniversary campaign for Swiss Re in London, Paris, New York, Peking, Tokyo and more
2016 Founding of Bellprat Partner AG in Zurich with the partners Arnau Bellprat, Xavier Bellprat, Iwan Funk and Markus Göb
2017 Master plan Stoos-Muotatal Tourism
2018 Start of Monday Lunch on Thursdays
2019 Buick brand identity in Shanghai
2019 Exhibition for the Child Protection Switzerland Foundation at the Parliament Building in Bern
2019 Azerbaijan Pavilion at the Expo 2019 horticultural expo in Peking
2020 Swiss Pavilion and Polish Pavilion at the World Expo in Dubai
2023 Primeo Energy Cosmos science and experience centre
2024 Marion Häring joins the management team
2025 Swiss Pavilion and Azerbaijan Pavilion at the World Expo in Osaka

Contact

How to reach us.

Your first point of contact:

Bellprat Partner AG
Zeltweg 93, CH-8032 Zürich

T +41 (0)44 560 78 00

Arnau Bellprat
Creative Director

T +41 (0)44 560 78 22

Xavier Bellprat
Creative Director

T +41 (0)44 560 78 01

Iwan Funk
Co-CEO

T +41 (0)44 560 78 27

Markus Göb
Co-CEO

T +41 (0)44 560 78 08

Marion Häring
Head of People & Culture

T +41 (0)44 560 78 00

Jobs

Want to work with us?

We always look forward to receiving interesting portfolios. To apply, please contact Marion Häring.

Swiss Pavilion

Expo 2025 Osaka JP, 2025 / Expo Pavilion / Client: Presence Switzerland

The lightest pavilion ever built.
At the Expo 2025 Osaka in Japan, four “Spheres of Innovation” introduce visitors to the world of Swiss innovations. The sustainable basic concept of the lightest Swiss pavilion in history is reflected in the overall visitor experience: architectural elements such as the sense of space and the lighting concept coalesce with a unique scenography. The immersive exhibition conveys messages about Swiss innovations and inspires the audience through emotionally moving and surprising experiences. An enormous paper cutting, a magical soap-bubble ballet and an encounter with Heidi make the tour of Swiss innovations truly unforgettable.

Visualisations and sketches: Bellprat Partner, Manuel Herz Architects
Collaboration: Nüssli, Manuel Herz Architects, Robin Winogrond

Primeo Energy Cosmos

Münchenstein CH, 2023 / Brand world / Client: Primeo Energie AG

Experiencing science first hand.
The unique, new hybrid combination of brand world, live experience and science centre near Basel provides answers to current questions about climate and energy. Scientific phenomena and an immersive, automatically timed multimedia show enable visitors to experience and grasp – both literally and physically – topics like the greenhouse effect. The new comprehensive concept comprises six modules that can be combined with each other and offer visitors one “Eureka!” moment after the next: the Science Centre, the Experience Centre, tours, energy shows, hands-on workshops and an event location.

Visualisations and photographs: Bellprat Partner, Primeo Energie AG, Wolfgang Szabo

A Switzerland for children. Really?

Bern CH, 2019 / Exhibition / Client: Child Protection Foundation Switzerland

A moving exhibition at the Parliament Building.
The Child Protection Switzerland Foundation works to ensure that all children grow up in dignity in a non-violent, protected environment and that their rights are respected. As part of a multi-stage communication campaign, the foundation’s exhibition “A Switzerland for children. Really?” (“Eine Schweiz für Kinder. Wirklich?”) at the Parliament Building in Bern offers a glimpse of the reality. Various stations present key elements of the UN Convention on the Rights of the Child and contrast them with the current situation in Switzerland. The touching exhibition moves the members of parliament with true stories, objects and illustrations – and is an important puzzle piece in their decision to finally anchor the right to a non-violent upbringing in the Swiss Civil Code.

Photographs: Alessandra Leimer

Salina Helvetica

Pratteln CH, 2023 / Brand world / Client: Swiss Salt Works AG

Experiencing salt from A to Z.
What makes salt so fascinating? A newly designed tour at the headquarters of Swiss Salt Works in Schweizerhalle brings this question to life. Visitors learn where salt comes from, how it is harvested and how it shapes our lives – from table salt to road salt and beyond. They can immerse themselves in the fascinating world of salt in an unexpected way, marvel at enormous mountains of salt and slide through an innovative sensory brand experience. There is also a visitor’s centre with a café and shop. Salina Helvetica was created in collaboration with Steiner Sarnen Switzerland. Plans for unique visitor experiences at additional Swiss Salt Works locations are currently being planned.

Photographs: Pascal Gertschen
Collaboration: Steiner Sarnen Switzerland

Swiss Pavilion

Expo 2020 Dubai UAE, 2021 / Expo Pavilion / Client: Presence Switzerland

An eye-catcher with a sea of fog.
“Reflections” is one of the most successful pavilions at Expo 2020 Dubai in the United Arab Emirates: with its mirrored facade and red carpet, the international press named it the perfect selfie spot. The shining eye-catcher on the expo grounds is one of the first interactive aspects for visitors. When they enter the pavilion itself, visitors move through three acts, each with its own immersive sensory experience. Three surprising moods, colour schemes, imageries, themes and dramaturgies captivate the public. The exhibition culminates in a spectacular Swiss natural phenomenon: a sea of fog whose refreshing dampness on the skin conjures up a mystical, fairy-tale piece of Switzerland in the desert.

Photographs: Jon Wallis, Presence Switzerland
Collaboration: OOS Architects, Lorenz Eugster Landscape architecture

The sound of the springs

Scuol CH, 2024 / Tourist destination / Client: Tourism Engadin Scuol Samnaun Val Müstair AG

Interactive trail through the Engadin.
Scuol is home to numerous natural mineral springs. The interactive puzzle game “The sound of the springs – Il cling da las funtanas” brings visitors to this Alpine tourist region closer to this vital resource. Equipped with a researcher’s rucksack and a tablet, participants set off on an exciting 6.9 km long tour of discovery on which they solve puzzles in order to try and keep the valuable springs from drying up. The hybrid connection of analogue and digital elements creates an immersive overall experience. This new outdoor activity demonstrates how the wonders of nature can be experienced in an entirely new way thanks to modern technology while also making the region even more attractive to tourists.

Photographs: Michelle Zbinden

Polish Pavilion

Expo 2020 Dubai UAE, 2021 / Expo Pavilion / Client: Polish Investment and Trade Agency

A flock of birds leads the way.
At Expo 2020 Dubai, all eyes are on the kinetic work of art at the Polish pavilion: the abstract sculpture representing a flock of birds welcomes visitors to the pavilion’s outdoor area and serves as a narrator guiding them through the interactive exhibition in the interior. The flock of birds is a metaphor for both the richness of the country’s natural landscapes as a habitat for migratory birds and the natural phenomenon of bird migration between Poland and the Arabic world. The strong visual element thus creates a bridge to Poland’s many global connections. It’s no wonder, then, that the wooden structure with the name “Poland – Inspired by Nature”, which was created in collaboration with the Warsaw-based architecture firm WXCA, is one of the most popular pavilions on the expo grounds.

Photographs: PAIH
Collaboration: WXCA Architects

Novartis SchoolHub

Basel CH, 2023 / Digital space / Client: Novartis Pharma AG

Where pupils experience the miracle of medicine.
The SchoolHub at the new Novartis Pavilion on the Novartis Campus in Basel offers primary and secondary school classes an interactive, modern exhibition. At the SchoolHub, pupils go on their own individual tours of discovery where they learn about the different fields of research and potential career paths at Novartis. From the skin to the heart, they also learn how human organs work as well as potential illnesses and treatment methods. The permanent exhibition with human organs and portraits of trainees is brought to life through augmented reality, allowing each child to learn about the content that most interests them.

Photographs: Novartis Pharma AG

POWER. What power does to us.

Pfäffikon (SZ) CH, 2023 / Exhibition / Client: Vögele Kulturstiftung

Exhibition at Vögele Kultur Zentrum.
The Vögele Cultural Centre shines a spotlight on relevant societal issues. The exhibition “POWER. What power does to us.” (“MACHT. Was Macht mit uns macht.”) invites visitors to engage with a subject that is abstract, complex and highly topical. Power is represented by elements like flags, corrugated metal, the colour red and curated works of art. Turnstiles symbolise the arbitrary exercise of power and give visitors the opportunity to experience the effects of power first hand. We worked efficiently with the museum to implement the exhibition with a limited budget – winning a Xaver Award in the category Best Efficiency Project as a result.

Photographs: Maurice Grünig

Obersee Adventure Trail

Obersee (ZH) CH, 2023 / Tourist destination / Client: Rapperswil Zürichsee Tourism, Einsiedeln-Ybrig-Zürichsee Tourism and Schwyz Tourism

Puzzle trails with local flair.
The Obersee in the Lake Zurich region has a secret – one that can be uncovered at 20 interactive stations around the lake. Along the footpath, visitors learn the stories of various local figures. These “local characters” offer up riddles that help to uncover the secret of the Obersee. Every station has its own playful, interactive, sensory activity that brings the trail to life in an exciting way. The project, which was created through a participative process with a variety of local stakeholders, cultivates a unique identity for the tourist region, increases local value creation and makes the location even more attractive.

Photographs: Rapperswil Zürichsee Tourism

New Historical Museum of Canton Thurgau

Arbon CH, 2021 / Exhibition / Client: Cultural Office Canton Thurgau

A cultural centre for a new neighbourhood.
“Werk 2”, the canton of Thurgau’s new history museum in Arbon, will present Thurgau’s recent history. As part of a feasibility study, we analysed locations, considered feasibility issues in terms of strategy, tourism, visitor guidance, politics and content, and defined a new concept: “Werk 2” will serve as the cultural centre of a new neighbourhood and revitalise the entire region. It is also an ideal location for a variety of exhibitions and cooperations that appeal to both a local and national audience. “Werk 2” is a prime example of a modern, future-oriented museum and will serve as a flagship project for the canton.

Visualisations and photographs: Bellprat Partner, GWJ Architecture AG

Lumière Céleste Sihlcity

Zurich CH, 2023 / Brand world / Client: Wincasa AG

A brilliant take on holiday decor.
Sihlcity in Zurich is an urban entertainment centre located in a former industrial district. The shopping centre’s new holiday decoration eschews traditional Christmas motifs. Large, suspended crystals made of dichroic glass transform the centre into a festive, atmospheric and colourful winter wonderland. “Lumière Céleste” is a wintry light show that enchants shoppers in a subtle, modern way. In the streets, visitors stroll under a colourful, airy installation made of 2D shapes that sway in the wind. In the mall, large 3D crystals in the atria draw the eye and, with their changing perspectives, serve as the perfect holiday selfie spots.

Photographs: Bellprat Partner, Wincasa AG